Pink doesn't mean weak

TAKIP-MATA ADVOCACY CAMPAIGN

on Women's Clothing as a Cause of Sexual Harassment

Takip-Mata serves as an advocacy campaign that revolves around the topic on women’s clothing as a cause of sexual harassment where it will tackle the underlying stigmas concerning women’s clothing and the misconceptions surrounding sexual harassment. Through this, it will provide a wide range of audiences with a deeper understanding of the issue which in turn, address problems concerning the false belief that women should not act or dress provocatively and put themselves in danger of being sexually harassed.

Nature of the issue

In the Philippines, sexual harassment remains a serious problem despite the advancement of women in different fields. Not only this but also the myths and stigma surrounding sexual harassment have always been prevalent in society, including but not limited to women’s clothing. It is an area of concern that has been existing for a considerable period, yet many individuals still have conflicting perspectives about its existence and, more significantly, its causes.

According to Stop Street Harassment, 81% of women worldwide have experienced sexual harassment at some point in their lives.

SEXUAL HARASSMENT

Any unwelcome sexual remark, gesture, or action that instills
anxiety, fright, embarrassment, or humiliation

SEXUAL HARASSMENT

Any unwelcome sexual remark, gesture, or action that instills
anxiety, fright, embarrassment, or humiliation

SEXUAL HARASSMENT

Any unwelcome sexual remark, gesture, or action that instills
anxiety, fright, embarrassment, or humiliation

CAMPAIGN OBJECTIVES

To raise awareness, especially among those Filipinos who are unaware of the prevalence of sexual harassment in the Philippines, regarding the underlying stigmas concerning women’s clothing and the misconceptions surrounding sexual harassment.

CAMPAIGN OBJECTIVES

To educate Filipinos regarding the false belief that provocative clothing is the main reason for sexual harassment and have them benefit from the understanding that such stigmas and preconceptions should be abolished and listen to the victims while putting aside their prejudices

CAMPAIGN OBJECTIVES

To empower Filipino women and assist them in fighting misconceptions about sexual offenses by encouraging people to take action against sexual harassment towards women.

TAKIP-MATA ADVOCACY CAMPAIGN

on Women's Clothing as a Cause of Sexual Harassment

Nature of the issue

SEXUAL HARASSMENT

Any unwelcome sexual remark, gesture, or action that instills anxiety, fright, embarrassment, or humiliation

SEXUAL HARASSMENT

Any unwelcome sexual remark, gesture, or action that instills anxiety, fright, embarrassment, or humiliation

SEXUAL HARASSMENT

Any unwelcome sexual remark, gesture, or action that instills anxiety, fright, embarrassment, or humiliation

CAMPAIGN OBJECTIVES

To raise awareness, especially among those Filipinos who are unaware of the prevalence of sexual harassment in the Philippines, regarding the underlying stigmas concerning women’s clothing and the misconceptions surrounding sexual harassment.

CAMPAIGN OBJECTIVES

To educate Filipinos regarding the false belief that provocative clothing is the main reason for sexual harassment and have them benefit from the understanding that such stigmas and preconceptions should be abolished and listen to the victims while putting aside their prejudices

CAMPAIGN OBJECTIVES

To empower Filipino women and assist them in fighting misconceptions about sexual offenses by encouraging people to take action against sexual harassment towards women.

Any unwelcome sexual remark, gesture, or action that instills
anxiety, fright, embarrassment, or humiliation

Any unwelcome sexual remark, gesture, or action that instills
anxiety, fright, embarrassment, or humiliation

Any unwelcome sexual remark, gesture, or action that instills
anxiety, fright, embarrassment, or humiliation